Google Replaces Online Media Agencies with Ad Planner

Wednesday, November 12, 2008, 5:12
Internet
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A few months ago, Google launched a media measurement tool known as Ad Planner. The latest tool was tailored to help media buyers in their purchasing decisions. Now, it has been launched with additional new features. Earlier the tool was available in limited release by invitation or application, and only select agencies were able to access it. But now, it will be available to anyone with Google account.

“Google Ad Planner helps agencies to develop their media planning process by allowing them identify unique users, page views, and other data for millions of websites from over forty countries.”

Besides, Google Ad Planner brags of assisting users to identify websites, which are to be visited by their target customers and define audiences by demographics and interests. The tool also promises to create aggregated website statistics for their media plan.

With the addition of innovative features, Google Ad Planner is now capable of supporting search queries and geo-targeting that allows you to drill-down to exact region or cities in geographies outside the US or state. Apart from that the users are also enabled to choose among 3 latest ranking methods to show results from the sites. Google has also extended demographic audience data to add in Germany, France, Spain, Italy, and the UK.

Let’s find below quickly what Google Ad Planner can simply do:

(1) Access unique users, page views, and other data for millions of websites from over 40 countries.
(2) Generate aggregated website statistics for your media plan.
(3) Create lists of websites where you wish to advertise.
(4) Search for websites related to your target audience.
(5) Simply make media plans for yourself or your clients
(6) Define audiences by demographics and interests.

Well, Google goes on making its ad offer from better to best slowly but surely, and by launching Ad Planner, they (I think) are for sure going to squeeze more Ad revenues.