Michael Phelps joins H20 Audio
- Wednesday, June 24, 2009, 9:21
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We don’t need to introduce Michael Phelps. The well-known American professional swimmer, who holds the glorious record of winning 14 Olympic gold medals has signed a deal with H2O Audio to spearhead awareness campaign about healthy life and swimming through the watersport music company’s devices and accessories.
H2O is one of the undisputed manufacturers of waterproof headphones, waterproof headsets, and waterpoof armbands. The company has joined hands with the renowned American swimmer to roll out marketing and development strategies to further popularize its headphones and accessories.
H2O Audio has explained that teaming up with Michael Phelps is a great opportunity for the company to achieve company’s goals and missions. The association will work for promoting lifestyle of the customers by providing them important health tips through H2O Audio accessories.
Michael will immensely benefit the company to target the athletes. The deal will also encourage H2O Audio to improve its technology, product performance and design.
Excited Michael Phelps stated, “Music has always been a huge part of my life and my training, and I am excited to partner with H2O Audio to help bring music to the water.”
The H2O Audio waterproof headphones and accessories will be useful for swimmers of all ages, skill levels and other athletes to integrate music as part of their time in and around the water.
As part of the endorsement campaign, the Olympic medalist will give his images and voice for product packaging, advertisements and displays. The company has also teamed up with other famous athletes including the 11-time Olympic medalist and 6-time World Champion swimmer and Natalie Coughlin. Noted wave surfer Laird Hamilton is also endorsing H2O Audio brands.
H2O Audio will begin the campaign with Michael Phelps this summer. The company has decided to market the products, advertisements and displays at Apple Stores, Best Buy and Target.4
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