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Sony Bloggie Live HD Camera Price & Review

By on May 8, 2012

This January at the CES venue, Sony launched its new camera – the Sony Bloggie Live HD Camera. The new product from the company has a built-in WiFi feature apart from the usual specs.

With this functionality, Sony intends to face the competition head-on (with Samsung and Kodak) for a piece of the wireless camera market share. Apart from the new Bloggie Live, the Company also launched its new rugged pocket camcorder which is waterproof and shockproof.

This new rugged product has been named Sony Bloggie Sport as it has controls to shoot underwater. While, the Sony Bloggie Live HD camera will be available in the market from January itself, the Bloggie Sports Camera will be available from the month of February only. This article reviews the features and specifications of the new Sony Bloggie Live HD Camera:

Sony Bloggie Live HD Camera Price & Review

Features Of Sony Bloggie Live HD Camera

The Highlight

Every product that has been launched at the CES has got one or more feature highlights. The feature highlight for Sony Bloggie Live HD Camera is its ability to stream live videos over WiFi while it is been captured.

For this new functionality, Sony has entered into a partnership with Qik.com, which is a live video sharing service from Skype. Thus, Sony Bloggie Live HD Camera users can live stream full HD videos to Qik.com (using a pre-loaded Qik app) as well as get connected to their smartphones/Tablets to transfer and view the videos/images.

Apart from this, users can also upload their videos/images to sites like Facebook, Picasa, Flickr and YouTube. Further, they can also use the services of Sony’s new cloud storage and sharing service, the PlayMemories Online. Live transfer is made at 480 x 720 pixel resolution.


The new silver colored Sony Bloggie Live HD Camera is good looking with a casing coated with brushed metal. The front portion of the camera has the lens and the LED light, the rear part has the LCD display and the button for recording, and the right side has the USB connector.


The product weighs approximately 4.8 pounds and comes with the following measurements – 2.4 (width) x 0.8 (depth) x 4.6 (height) in inches.

Sony Bloggie Live HD Camera Price & Review


The Bloggie has a 3 inch touch screen LCD display with support for 230k dots.


The camera has an internal 8 GB flash memory that cannot be expanded any further.


Exmor CMOS 1/2.5 inch Sensor (12.8 MP effective sensor resolution)


Fixed focal length, f 2.8 37mm (35mm equivalent), 4 groups and 4 elements construction and automatic type.

Other Features

Approximately 75 minutes of HD video recording, H.264 video, stereo AAC audio (.MP4) video and audio file formats, electronic image stabilization, 1920 x 1080 pixels at 30 fps, Autofocus (4 inches to infinity) & Auto macro mode, Mini-HDMI, USB, auto white balance, 4x digital zoom, 12.8 effective photo resolution, shutter speed of 1/4000 of a second, program and automatic exposure modes, JPEG image format, Face detection, built-in speaker and USB 2.0 compatibility among others.


Built in Lithium Ion rechargeable battery with a battery life of 80 minutes.

In The Box

Along with the camera, users will also get a wrist strap and a USB cable.

Price & Availability

Sony Bloggie Live HD Camera has a price tag of $249.99 and is currently available in the market.

Photo Credit : http://www.techfever.net/2012/01/ces-2012-sony-announces-bloggie-live-and-bloggie-sport-cameras/
Photo Credit : http://reviews.cnet.com/digital-camcorders/sony-bloggie-live-hd/4505-6500_7-35118061.html

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