Want to Jazz up your cell phone – Try COVEROO

Wednesday, December 17, 2008, 5:31
Cell Phones
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Are you bored of the looks of your phone? You bought an expensive Blackberry or an iPhone and it took you only a week to realize that your phone looks like everyone else’s phone. You wish you had a snazzier looking phone to go along with your stylish personality. Here is a solution. A new product called “Coveroo” lets you turn your BlackBerry into a tribute to a rock band like AC/DC or The Beatles, like the phone held by a celebrity you saw, or even like your dog, designer brand, kid…

Coveroos replaces the original back cover of a mobile phone that hides the battery with a customized plastic or metal cover that features laser-created artwork. The Coveroos covers start at $19.95. Depending upon the complexity, style, and design, the covers can be etched and ready to use within thirty minutes or so.

The product got wide attention at the October 31 BlackBerry Bold launch party in Los Angeles. Famous celebrities like Eva Longoria, Dustin Hoffman, and Mario Lopez flaunted their Coveroo-ed phones for people to see. Coveroo offers more than 250 designs from brands such as Star Trek, Family Guy, ET etc. You can also submit your own original design. For as few as 20 bucks, you can jazz up your phone and reflect your personality.

“There’s a tremendous demand for people to make things around them reflect their personality,” said Coveroo founder and CEO Karl Jacob, a serial entrepreneur and former Microsoft general manager. “There’s been a lot of research that indicates that self-expression is more of a need than a want. It’s something you have to do.”

The current Coveroo compatible phones include the iPhone 3G; BlackBerry Bold, LG Rumor and Dare; Samsung Instinct; Verizon Blitz; Palm Centro and Treo 700 and 800; Pearl, and Curve; and Motorola Razr v3. More models are to follow. Covers for the mentioned models can be ordered online at Coveroo’s Web site and also at select Best Buy locations. The company is anticipating huge success for Coveroo. After all there is a hidden celebrity in each of us.